OK, But There Are Two Rules

“OK, but there are two rules:  1. You can’t change the recipe.   2.  You can’t do anything that anyone else has done before.”

With those two options off the table, the only alternative was to invent something completely new, or do nothing at all.  Long story short….the distiller got to thinking, invented an entirely new process at the end of the aging cycle, and now they have a new product, Makers Mark 46.

Read the rest of the Makers mark story: Andy Swan » “OK, but there are two rules…”

Problems aren’t solved best when there are 80 different solutions on the table.  Problems are solved when there are zero solutions on the table. It is why we need to embrace constraint.

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