Response Time Limits: Article by Jakob Nielsen

Therefore, the response time guidelines for web-based applications are the same as for all other applications. These guidelines have been the same for 46 years now, so they are also not likely to change with whatever implementation technology comes next.

0.1 second: Limit for users feeling that they are directly manipulating objects in the UI. For example, this is the limit from the time the user selects a column in a table until that column should highlight or otherwise give feedback that it’s selected. Ideally, this would also be the response time for sorting the column — if so, users would feel that they are sorting the table. (As opposed to feeling that they are ordering the computer to do the sorting for them.)

1 second: Limit for users feeling that they are freely navigating the command space without having to unduly wait for the computer. A delay of 0.2–1.0 seconds does mean that users notice the delay and thus feel the computer is “working” on the command, as opposed to having the command be a direct effect of the users’ actions. Example: If sorting a table according to the selected column can’t be done in 0.1 seconds, it certainly has to be done in 1 second, or users will feel that the UI is sluggish and will lose the sense of “flow” in performing their task. For delays of more than 1 second, indicate to the user that the computer is working on the problem, for example by changing the shape of the cursor.

10 seconds: Limit for users keeping their attention on the task. Anything slower than 10 seconds needs a percent-done indicator as well as a clearly signposted way for the user to interrupt the operation. Assume that users will need to reorient themselves when they return to the UI after a delay of more than 10 seconds. Delays of longer than 10 seconds are only acceptable during natural breaks in the user’s work, for example when switching tasks.

Source: Response Time Limits: Article by Jakob Nielsen

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